The fashion handler Hugo Boss wants to significantly expand its online business. By 2022, sales will be increased online from 151 million 2019 to more than 400 million euros, Hugo Boss said Wednesday in Metzingen. This is to be achieved both on the own online shop as well as the concession business with partners.
"The growing importance of the online business has become even more significant 2020. Our industry is confronted with an unprecedented situation and the customer’s purchasing behavior increasingly shifts from stationary to online", The manager Matthew Dean responsible for the e-commerce business, according to DPA, explained with a view of the Corona Pandemic. Hugo Boss therefore wants to expand its so far more Maues Internet business. The online revenues currently make only a small part of the soil of Hugo Boss. In 2019, the Group generated sales of almost 2.9 billion euros – about 20 percent of which over outlet center.
More turnover through expansion
A sales increase is reflected in the fashion trade mainly from expansion into new market, as evidenced by a message from Hugo Boss. So far, the company served with its online shop 15 important market, including the USA, Germany, Great Britain, France and China. In June, the fashion handler now opened its virtual shopping shop for another 22 markets such as Australia, Japan, Hong Kong, Poland and Portugal. 24 other markets are to be developed 2020. He relies mainly on the American continent. In addition to Canada and Mexico, the central online shop should also be influenced for other American countries.